Audience & Demographics
Your Brand
Meets Her Audience
Every woman who's ever stayed too long.
Knock Knock isn't for a niche. It's for any woman who has ever performed happiness in a relationship she knew wasn't right. That's not a demographic — that's a shared human experience. Brands that show up here show up for her.
Black Women · Ages 25–4462%
The core audience. Culturally connected, digitally active, deeply underserved by mainstream thrillers. They will champion this film.
Thriller & Drama Fans78%
Fans of Insecure, Scandal, and The Undoing — exactly who Knock Knock is built for.
Women 18–55 · Relationship Themes85%
Any woman who has been in a relationship she knew wasn't right — and stayed. This film is the mirror.
Festival & Prestige Audiences45%
Tastemakers who discover brands through cultural touchpoints. These are the advocates you want.
Primary Streaming Platforms
Netflix
Thrillers · Black stories
Hulu
Prestige drama · Festival titles
HBO Max
Character-driven · Awards
BET+
Black-led · Cultural resonance
Social Reach
250K+
Combined following across cast, crew, and creative team.
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